Friday, 11 January 2013

Audience: Research Into Potential Target Audience.




From my research (both online and through asking people), I have found that the target audience of my chosen genre (action/ thriller) depends on what type of action film it is, and how much of a role the thriller component plays. action films like Mission Impossible III and The Matrix are aimed at a slightly older audience, from the ages of about 22 and up, and more towards the male population -- with the extensive action sequences, male protagonists, scenes of mild and intense violence etc… Generally, most other action films are geared towards the young male adolescent age group, because, younger males tend to like action films more than their female counterparts. Just like Romance films are geared towards women because they react to romance better than men do. many hybrid thriller films target an age group of between 16 and 25 years old. Thriller audiences consist more of a male skew, but this differs with hybrid genres. Horror thrillers, action thrillers and political thrillers such as 'Enemy of the state and Deja Vu (2006)' have a male skew. this is because men are drawn into films with more action, more-so than women. Horror and action thrillers have a younger audience of 16-25 as they are more exciting for this age group.











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